I've recently read a few articles that stated that consumers  buy their computers based almost solely on price. Initially  I thought this to be a rational way to buy a product , but after some reflection I noticed how impossible it would be to make a smart purchase decision based on this alone .

The computer market is one of the quickest changing markets around, with commodities like sugar  and gold  about the only thing that beats it for price fluctuations through each product line. While the...